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According to the Marketing-to-Women Conference:

Women account for 85% of all consumer purchases
including everything from autos to health care:
• 91% of New Homes
• 66% PCs
• 92% Vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93% OTC Pharmaceuticals

American women spend about $5 trillion annually...
Over half the U.S. GDP

Women represent the majority of the online market*

Women process information and make purchasing
decisions differently than men:

• 59% of women feel misunderstood by food marketers;
• 66% misunderstood by health care marketers;
• 74% misunderstood by automotive marketers;
• 84% misunderstood by investment marketers;**
• 91% of women in one survey said that advertisers don’t
understand them;†
• 70% of new businesses are started by women

*Nielsen/NetRatings, 3/18/04
** Yankelovich Monitor
† Greenfield Online for Arnold’s Women’s Insight Team

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